“Yes, I’m still in Canada”

Episode 13 - Cross-border insights from Canadian and US consumers
Vijay Ramachandran VP Marketing Strategy + Planning Pitney Bowes
11/01/2022

Description:
Americans are less sensitive to international shipping costs than Canadians. The Canadian definition of “three-day shipping” is more generous than that of most Americans. And the number one reason Canadian shoppers abandon carts from the U.S… is completely within retailers’ power to fix.

Vijay, Sam and Stacy dig into the latest BOXpoll data revealing consumer mindsets on both sides of the U.S.-Canada border and share actionable insights for online retailers in both countries to win more conversions from the other side. In typical BOXcast fashion, Sam’s dad makes an appearance as the voice of the people, and the expertise of our in-house brain trust completely steamrolls the 30-minute target episode length.
 

Links mentioned:

Host:
Vijay Ramachandran, VP Go-To-Market Enablement and Experience

In this episode:
Sam Coiro, SVP Client Engagement 
Stacy Schaefer, Director Product Management – New Services

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