Revisiting the moonlighting MMA fighter

Episode 11 - Peak Preparations
Vijay Ramachandran VP Marketing Strategy + Planning Pitney Bowes
09/01/2022

Description:
With peak season around the corner, we roll back the tape on 2021 peak for lessons shippers can apply this year. In part one, Vijay, Sam and Lindsey recap the good, the bad and the ugly—namely, difficulty forecasting (brought on by supply & demand uncertainty), multicarrier strategies and disruptions showing up in the most unlikely places. We discuss why products sold online will likely need to be designed smaller and the catalog’s continued relevance (but sometimes not in a good way).

Host:
Vijay Ramachandran, VP Go-To-Market Enablement and Experience

In this episode:
Sam Coiro, SVP Client Engagement 
Lindsey Millikan, VP, Client Engagement 

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