Product Overview

GeoEnrichment data products use United States Address Fabric and location data in a pre-processed .txt or H2DB file. These datasets enrich locations with variables such as wildfire, population, household finances, and property information. This eliminates the need for spatial processing to get precise location information about an address.

GeoEnrichment Data Products

Risk Data

  • Distance to Coast
  • Earthquake
  • Flood Risk
  • Historical Weather Risk
  • Insurance Premium Tax
  • Property Fire Protection
  • Wildfire Risk

Demographics Data

  • GroundView®: Business Summary - NAICS & SIC
  • GroundView®: Consumer Expenditure Potential
  • GroundView®: Consumer Vitality
  • GroundView®: Family
  • GroundView®: Household Financial Assets and Wealth
  • GroundView®: Household Income
  • GroundView®: Housing
  • GroundView®: Population
  • GroundView®: Population by Hispanic/Non-Hispanic
  • GroundView®: Population by Race
  • GroundView®: Retail Sales Potential
  • GroundView®: Settlement Spaces
  • GroundView®: Socio-Economic
  • GroundView®: Update Profile

Demographics - Cameo

US GeoDemographics is a GeoEnrichment dataset that provides details about the full range of fields available in Cameo USA Classification and the Cameo USA Analysis data suite.

The Cameo USA Classification suite seggregates American households into 58 categories, organized into 10 groups based on key demographic and socio-economic characteristics. The Cameo USA Analysis provides additional insights for two core variables:

  • Presence of Children
  • Financial Stress

Community and Market Link

Market and Community Link products represent geoenrichment datasets that associates the Pitney Bowes proprietary unique and persistent identifier – the pbKeytm, to boundary IDs and boundary names. This set of products is created by using Pitney Bowes Location Intelligence software to associate our best in class Location Intelligence boundary data to our Address Fabric, which is the most comprehensive address dataset on the market.

The products are available as a complete file (Master Link), or as individual files delivered in conjunction with the following Pitney Bowes World Boundaries products:

  • US Census Boundaries
  • Neighborhoods
  • Residential Neighborhoods
  • Metro Areas
  • Congressional Districts
  • Designated Market Areas
  • Carrier Routes
  • World Time Zones
  • Schools
  • Colleges
  • 5 Digit ZIP Codes