Field Description
This section provides basic information about the fields provided in the US
GeoDemographics file structure. Following are the fields and their short description that are
coming from the Cameo USA Classification and Cameo USA Analysis suite.
Cameo USA Classification
- Cameo_USA - This field provides you the knowledge of different category codes and
their respective type present within the Cameo_USA field.Note: CAMEO USA Classification segments American households into 58 categories organised into 10 groups (and a “XX” group) based on key demographic and socio-economic characteristics.
Cameo USA Category Cameo USA Type 1A High Society Families 1B Upper Crust Households 1C Asset Rich Families 1D Elite Suburbs 1E Moguls and Mansions 2A Skyscraping Nouveau Riche 2B Subtopia 2C Cosmopolitan Suburbia 2D Old Money 3A High Flying Families 3B Urban Movers And Shakers 3C Middle Class Managers 3D Professional Urban Families 3E Affluent Established Suburbia 3F Escape To The Country 4A Big City Startups 4B Middle Age, Middle Class 4C Urban Success 4D Urbane Melting Pot 4E Settled In The Suburbs 4F Rural Empty Nesters 5A Big City Hipsters 5B School Run Families 5C Small Town Suburbia 5D Settled In The City 5E Close To Retirement, Out Of Town 5F Mature Suburbs 5G Comfortable In Retirement 6A Studying In The City 6B Suburban Sharers 6C Big Family Values 6D Diverse Urban Mix 6E Settled And Single 6F Established Traditional Neighbourhoods 6G Retirement Communities 7A Flown The Nest 7B Struggling Scholars 7C Fledgling Urban Families 7D Coastal Chic 7E Downtown Tenants 7F Maturing In Middle America 7F Retiring Renters 8A New Kids On The Block 8B Urban Endeavours 8C Bohemian Broods 8D Blue Collar Bourgeoisie 8E Provincial Fusion 8F Golden Oldies 9A Urban Start-Ups 9B Cramped City Families 9C Big City Small Wallet 9D Small Town Family Struggle 9E Low Income Melting Pot 10A Stretched Family Start-Ups 10B Struggling Young Families 10C Hard Up Households 10D Big Town Austerity 10E Homeowners In Hardship XX Unclassified / No Population Data - Cameo_USAG - The following table provides information about the different group
codes and their respective types present in the Cameo_USAG field.
Cameo USA Group Cameo USA Type 1 American Aristocracy 2 Exclusive Society 3 Prosperous Families 4 Enterprising Households 5 Comfortable Communities 6 Aspiring Consumers 7 Dynamic Neighbourhoods 8 Diverse Communities 9 Stretched Tenants 10 Strained Society - Cameo_INTL - CAMEO International is a classification in its own right, which
enables the user to consistently classify and target international consumers according to
their affluence and lifestage. This two-digit code is provided with all our international
classifications enabling one country to be accurately compared against another through the
power of CAMEO.The following table provides information for the CAMEO International field which is grouped into five income types and then further divided into 25 categories defining life stage.
Cameo Intl Code Cameo International Type 1 Wealthy Households 11 Pre-Family Couples & Singles 12 Young Couples With Children 13 Families With School Age Children 14 Older Families & Mature Couples 15 Elders In Retirement 2 Prosperous Households 21 Pre-Family Couples & Singles 22 Young Couples With Children 23 Families With School Age Children 24 Older Families & Mature Couples 25 Elders In Retirement 3 Comfortable Households 31 Pre-Family Couples & Singles 32 Young Couples With Children 33 Families With School Age Children 34 Older Families & Mature Couples 35 Elders In Retirement 4 Less Affluent Households 41 Pre-Family Couples & Singles 42 Young Couples With Children 43 Families With School Age Children 44 Older Families & Mature Couples 45 Elders In Retirement 5 Poorer Households 51 Pre-Family Couples & Singles 52 Young Couples With Children 53 Families With School Age Children 54 Older Families & Mature Couples 55 Elders In Retirement XX Unclassified / No Population Data
- PTile_STATE_PresChildren - The percentile value of families with children at the state level. A low percentile indicates a lower presence of families with children, while a high percentile indicates a higher presence of families with children. A value of 50 indicates that the households in that area have an average presence of families with children, compared to that state.
- PTile_NAT_PresChildren - The percentile value of families with children at the national level. A low percentile indicates a lower presence of families with children, while a high percentile indicates a higher presence of families with children. A value of 50 indicates that the households in that area have an average presence of families with children, compared to that state.
- PTile_STATE_FinStress - A percentile based on the financial stress experienced by households in the area. It is based on the percentage of income that is spent on either rent or mortgage payments. This field is calculated against the State that the area lies within. A lower percentile indicates an area where rent and mortgage payments account for a lower proportion of income expenditure, while a high percentile indicates an area where such payments account for a higher proportion of income expenditure. A value of 50 indicates that the households in that area spend an average percentage of their income on either rent or mortgage payments, compared to that state.
- PTile_NAT_FinStress - A percentile based on the financial stress experienced by households in the area. It is based on the percentage of income that is spent on either rent or mortgage payments. This field is calculated nationally. A lower percentile indicates an area where rent and mortgage payments account for a lower proportion of income expenditure, while a high percentile indicates an area where such payments account for a higher proportion of income expenditure. A value of 50 indicates that the households in that area spend an average percentage of their income on either rent or mortgage payments, compared to the national statistics.
IncomeFocus_Decile
The IncomeFocus_Decile ranges from 1-10, with decile "1"
indicating high average incomes and decile "10" indicating lower average Incomes. Following
table seggregates income with respect to IncomeFocus_Decile ranges.
Income Focus Decile | % Households | Minimum Income (USA$) | Maximum Income (USA$) |
---|---|---|---|
1 | 10.96 | 111312 | - |
2 | 10.44 | 91420 | 111311 |
3 | 10.23 | 78915 | 91419 |
4 | 10.04 | 69540 | 78914 |
5 | 9.91 | 61682 | 69539 |
6 | 9.80 | 54605 | 61681 |
7 | 9.71 | 47765 | 54604 |
8 | 9.66 | 40503 | 47764 |
9 | 9.64 | 31303 | 40502 |
10 | 9.61 | - | 31302 |